Գլխավոր էջ Influence - The Psychology of Persuasion (Collins Business Essentials)
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This is the 2nd edition, and the book is now in its 5th edition. Nonetheless, this is considered the best book out there by many readers. I have both these editions, and if you are interested in the topic, use the 2nd edition, if you are serious about it, use the 5th. The principles are the same, but the context and examples are updated.
25 March 2015 (15:36)
Robert B. Cialdini - Influence The Psychology of Persuasion
05 February 2016 (10:11)